September 2025

If you’re a CEO, your challenges will differ wildly based on what kind of organization you’re running. A multibillion-dollar conglomerate’s challenges will be in stark contrast to a tech startup that’s barely six months old. And yet they both may fall prey to a similar problem that could end up costing them both dearly: flawed […]

Imagine this: you’re a CEO who finds himself in a high-stakes environment, something akin to a brand war or a race to secure a lucrative deal. At this moment, one of your primary needs is to have real-time data on how your marketing campaign has performed, whether you’re getting the required ROI on whatever amount