“We’re lean”, a CEO declares at the start of a board meeting. He seems proud of this achievement, signaling his organization’s commitment to a new way of operating. All the metrics are satisfied. Budgets are slashed, teams reduced, and processes stripped down to the bare minimum. Everything is as “lean” as it could be. And […]
Are You Really Lean, or Just Cutting Costs? Read More »
Imagine this: You’re a CEO stepping into the boardroom for a monthly review. Your subordinates have kept you supplied with the necessary updates throughout the month. All the numbers look good. The reports all indicate positive outlooks…and yet, something feels off. The revenue’s rising, but so is the expense. A vital campaign that you had
ROI Shouldn’t Be a Monthly Surprise Read More »
If you’re a CEO, your challenges will differ wildly based on what kind of organization you’re running. A multibillion-dollar conglomerate’s challenges will be in stark contrast to a tech startup that’s barely six months old. And yet they both may fall prey to a similar problem that could end up costing them both dearly: flawed
The Silent Problem: Why CEOs Aren’t Seeing the Whole Picture Read More »
Imagine this: you’re a CEO who finds himself in a high-stakes environment, something akin to a brand war or a race to secure a lucrative deal. At this moment, one of your primary needs is to have real-time data on how your marketing campaign has performed, whether you’re getting the required ROI on whatever amount
What Happens When You Remove Layers of Middle Management? Read More »